Your leads aren't a
marketing problem.
Most local service businesses don't need more traffic. They need the right systems to turn attention into appointments. I build those systems.
What I do
Outcome-focused services for businesses that want more qualified leads, not more noise.
Lead Generation Systems
Google Ads, landing pages, and tracking infrastructure built to produce qualified leads — not vanity metrics.
Conversion Optimization
Your funnel has leaks. I find them and fix them — from first click through to booked appointment.
Marketing Infrastructure
The unsexy work that makes everything else work: tracking, attribution, CRM integration, reporting — and the AI-powered systems that make all of it faster and smarter.
About
"I'd rather build one system that works than run ten campaigns that don't."
I'm Dave Cornish — I help service businesses build lead generation systems that actually produce qualified appointments. Not impressions. Not clicks. Appointments.
Obsessed with tracking, testing, and doing the unsexy work that moves numbers.
How the work actually gets done
Most consultants are still doing this manually
I deploy custom AI systems across every engagement. Not as a gimmick — as infrastructure. The same way I insist on proper tracking before optimizing a campaign, I build AI into the operational layer so the analysis is faster, deeper, and more consistent than what manual work can produce.
That means campaign analysis that catches patterns across thousands of search terms, competitive research synthesis that would take days done manually, documentation processing that turns raw data into actionable insights, and systems that identify bottlenecks in the marketing-to-sales handoff before they become expensive problems.
Your marketing dollars go further because the operational work behind them is faster, more thorough, and more precise. You don't pay for the hours I saved. You benefit from what I did with them.
Let's talk
If you're spending on marketing but can't tell what's working — or you know it's not working but aren't sure why — I can help.
No pitch decks. No pressure. Just a conversation about your numbers and what we might do about them.